Facebook and Instagram are still the cheapest reliable way to reach people who've never heard of you. The difference between wasted spend and profit is targeting, creative testing and honest measurement, which is the part we run.
Illustrative dashboard. Figures are representative of a well-managed account, not a guarantee or a specific client result.
Search ads catch people already looking for you. Meta puts you in front of people who didn't know they needed you yet, at a fraction of the cost per impression.
Industry benchmark ranges for context; actual results vary by sector, offer and budget.
Meta's model already knows who behaves like a buyer in your category. We narrow spend onto those audiences and cut the rest, so budget stops leaking on people who were never going to convert.
Most people don't buy on first contact. Retargeting brings back the ones who already visited or engaged, and it's consistently the cheapest conversions in the account.
We run several angles at small budget, let the data pick the winner, then scale only the ad that's already proving itself, instead of betting everything on one guess.
With tracking set up properly, every lead is attributed to a campaign. You get cost per lead and return, not a report full of impressions and "engagement".
Not just what the ads spent, but what happened after. Every stage from impression to paying customer, with the drop-off at each step.
| Campaign | Spend | Leads | CPL | ROAS |
|---|---|---|---|---|
| Spring Promo · Reels | £720 | 141 | £5.10 | 5.1× |
| New Customer · Feed | £690 | 108 | £6.40 | 4.0× |
| Retarget · Stories | £530 | 69 | £7.80 | 3.3× |
Illustrative dashboard. Figures are representative of a well-managed account, not a guarantee or a specific client result.
Three jobs, run every month, plus the part most agencies skip: making sure someone actually follows up the leads.
Audience research, creative, pixel and conversion tracking configured properly from day one, so the data you act on is real.
Daily review, with budget moved toward the audiences and creative that are actually converting, and losing ads switched off early.
Plain-English monthly reporting, plus AI agents that follow up every lead the ads bring in, within seconds.
Tell us what you sell and what a customer is worth. We'll tell you whether Meta Ads make sense for you.